"Apple expected to announce new iPhone and gadgets September 12" - CNN

"The company follows a rhythm with its smartphone announcements, unveiling a major upgrade every other year, and minor updates in off years. Last year, though, it skipped the minor update to mark the device's 10-year anniversary. Instead of an iPhone 7s, it jumped straight to an iPhone 8 and an iPhone X (for the number ten, not the letter). It remains unclear how the company will handle device naming going forward." - Heather Kelly